It’s All About The Grip

( 2 Votes )

Friday, 20 August 2010 15:46

Port Washington, New York, August 2010 – Men and women alike have to use tweezers every now and then. Maybe women indulge more than men do, but that’s probably because men don’t think about the necessity of having a good pair of tweezers around can do for your health and appearance. And when you think about it, the word “comfort” hasn’t been used to describe tweezing, until now. Tweezerman has just announced its new pink Expert Touch Gel Grip Tweezer– featuring a soft, smooth cushion for maximum comfort, expert control and no-slip support. The leader in innovation and precision beauty tools, Tweezerman first introduced the Slant® Tweezer, followed by the Wide Grip Slant® Tweezer and now the Expert Touch Gel Grip Tweezer – which they say provides maximum comfort and award-winning precision in one easy-to-use tool. Gel defines comfort whether it’s in/on an eye mask, insole, mouse pad or even a pen, and now it can be found in any beauty maven’s most important beauty tool – the tweezer. Boasting perfectly aligned hand-filed tips that grab the hair every time with the smoothest, true precision, combined with an extra-wide, oval cut-out grip for enhanced fingertip control, and a TechnoGel Soft Grip that utilizes advanced engineering gel technology, the new Expert Touch Gel Grip Tweezer allows you to expertly tweeze with ease. Tweezerman started out in 1980 with a single product – the Splintertweeze® which became an instant best seller for its quality and precision. The secret was its perfectly aligned hand filed tips. Then the company developed an eyebrow tweezer with the same precise performance standard that made the Splintertweeze a known product. The world famous Tweezerman Slant® was born, and is still the company’s best seller. Over 25 years later, Tweezerman International, (TMI) is a global company that caters to beauty professionals, celebrities and discerning consumers who demand the best-quality beauty tools at the best price. TMI products are sold through professional beauty suppliers as well as top cosmetic and department stores, chain drug stores, and specialty shops. The company is a wholly owned subsidiary of Zwilling J.A. Henckels AG and is based in Solingen, Germany. Tweezerman International continues to operate at its worldwide headquarters located at 2 Tri Harbor Court, Port Washington, New York, USA. Tweezerman International has been recognized for its high standards of quality, reliability, innovation and service with every beauty tool sold. TMI features cutting edge beauty tools for brows, lashes, face, manicure and pedicure. Additionally, TMI operates a Second Bottom Line through which the company allocates a portion of its profits to charitable organizations, while actively supporting the local communities. For more info, visit www.tweezerman.com. SOURCE: Tweezerman < Prev   Next >