| Petaluma Poultry Allows Shoppers to Trace Tracks |
| Monday, 22 August 2011 16:12 | |||
 Petaluma, California, August 2011 – Petaluma Poultry, the country’s first organic chicken company, has adopted the HarvestMark program, the fresh food traceability solution from YottaMark, Inc. HarvestMark empowers consumers to use their smartphones to trace – in-store – the origins of the food they are purchasing. PetalumaPoultry.com
Consumers simply download the free HarvestMark App, available for the iPhone and Android, to instantly Trace Our Tracks™ and know where the chicken in their package came from. Petaluma Poultry’s Rosie® Organic Free Range Chicken will be the first of the company’s lines to embrace this unprecedented level of food sourcing transparency. By scanning the unique HarvestMark QR code on the product’s label, shoppers can learn background about how, when and where their food was grown. At HarvestMark.com, shoppers can even browse photos of the ranch where their chicken was raised. Food safety status and recipes are also available within the HarvestMark system. “Consumers are becoming increasingly interested in the origins of the food they buy,” said Mike Leventini, president of Petaluma Poultry. “We are proud to be the first national Organic poultry company to work with HarvestMark to empower shoppers with this new level of traceability and transparency.” "Companies that are transparent about their product's history help demystify the farm-to-fork process and build trust with shoppers," said J. Scott Carr, president and CEO of YottaMark. "We are proud to partner with Petaluma Poultry to offer customers the opportunity to connect directly with the people who produce their chicken.” Rosie Organic Chicken featuring HarvestMark codes will be available this spring at select natural food stores and mainstream markets in California, Arizona, New Mexico, Colorado and Nevada. Petaluma Poultry still operates much like when it began as a small farm and processing company, maintaining an unwavering commitment to food safety and animal husbandry for the past four decades. Its chicken is always 100% vegetarian fed, humanely raised and free of antibiotics, added hormones, preservatives, artificial flavorings or colors. Petaluma Poultry brought the first certified Organic chicken to the U.S. market – Rosie® Organic Chicken –and created the first USDA-approved free range chicken program branded as Rocky The Range® chicken. Petaluma Poultry is a division of Coleman Natural Foods. For more information, please visit PetalumaPoultry.com. SOURCE: Petaluma Poultry
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