A Story That Needs to be Told

( 0 Votes )

Thursday, 13 October 2011 16:32

Minnetonka, Minnesota, October 2011 — During these trying times when big business is getting more than its share of bad public relations — here’s a positive one, and a story that needs to be told. UnitedHealthcare is renewing it sponsorship of the educational television program, Sesame Street, to support programming aimed at helping children live healthier lives. www.sesameworkshop.org Doing so continues the company’s Healthy Habits for Life partnership with Sesame Workshop that began last year with the creation of a bilingual (English and Spanish) educational outreach program called Sesame Street Food for Thought: Eating Well on a Budget™. This initiative aims to help families, with children ages two to eight, make food choices that are affordable and nutritional, and will hopefully set the foundation for lifelong healthy habits. UnitedHealthcare also supports Sesame Street’s Lead Away and A is for Asthma initiatives. Season 42 was officially launched Sept. 26 on PBS KIDS. A one-hour special, featuring Brad Paisley and Kimberly Williams, will air Sunday, Oct. 9, at 7 p.m. (check your local listings for time and channel). “UnitedHealthcare shares Sesame Street’s passion for encouraging kids to be healthy. We are proud to continue supporting programming that reinforces healthy messaging and broadens the reach of nutritional information to families and children who need it the most,” said Russell C. Petrella, Ph.D., president of UnitedHealthcare Community & State, the country’s largest Medicaid managed care company. With more than 2 million child members, UnitedHealthcare partners with leading organizations, like the National 4-H Council, as well as Sesame Workshop, to help reach children and youth in innovative ways and empower them to live healthier lives. Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows, including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org. UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. SOURCE: UnitedHealthcare  < Prev   Next >